SEO Breakeven Analysis Daily

Why SEO Breakeven Analysis Should Drive Your Search Strategy

Every business owner I have ever sat with wants the same thing from SEO. They want to know when the phone will ring and how much it will cost to get there. The trouble is that most SEO conversations start with keywords and backlinks rather than the one number that actually matters: the point at which your search investment starts paying for itself. That number is the focus of an SEO breakeven analysis, and skipping it is the fastest way to spend money on rankings that never